Soccer Symbol Free Essays

Anas Salem Professor Michele Jelley 9/21/10 English Comp 101 Hidden Effects of Soccer Eduardo Galeano reflects upon one of, if not the most popular sport in â€Å"Soccer Is Everything. † He calls soccer â€Å"a powerful symbol, a great mystery. † The message that Galeano is trying to convey is that soccer is not just a sport anymore, it is much more than that. We will write a custom essay sample on Soccer Symbol or any similar topic only for you Order Now The reason is that soccer has affected individuals, groups, countries, cultures, and religion by unification because of its popularity and the diversity of its fans. First, Galeano says that soccer can affect individuals and groups.He explains how many who felt they have no place in the world found shelter through playing soccer, this happening at a time where suicide among the youth was at its highest rate in the world. Second, today it is obvious to see and notice how soccer affects countries. It does not matter how powerful or weak a country may be, Galeano says that when it comes to soccer, the rarest of events does happen, for example an Arab team to become the Israeli champion, or a country in war, Iraq, to make it to the semi finals.Thirdly, soccer has affected culture and religion. Galeano says soccer re-established bonds of solidarity broken by the culture of alienation dominant in today’s world. Also, while some saw women’s team as a source of pride for their country, it had an effect on people practicing the religion Islam, because Muslim men were against the idea of women playing soccer. Many did not allow or want it because the outfits the women wore revealed parts of the body that as a Muslim woman should be covered.And some Muslim men just accepted it to save their families from poverty. In conclusion, the message that Galeano is trying to convey when he calls soccer â€Å"a powerful, a great mystery,† is that soccer, which was just a sport, now has and continues to unify, shelter, surprise, and affect a majority of the population. Who would of thought a physical sport, can affect your life in ways you couldn’t imagine and become such a powerful symbol. How to cite Soccer Symbol, Papers

Marketing Communication

Questions: 1. Choose an organization. Write a proposal for the creation of tools and techniques that are suitable within a divergent media environment in relation to the chosen organization. 2. Create a proposal for a customer-centric app for an imaginary organization. Explain how the features of this app are customer-centric. Where possible, collaborate with an expert to verify the viability of the features. 3. An organization wants to develop marketing communications in order to promote the launch of a new product with the aim of making as many sales as possible, as well as having the opportunity to gather customer feedback on the new item. Describe your recommendation for a tool/technique that is fit for this purpose. 4. Choose an organization. This may be a well-known or one where you are a client. Make a proposal for a cross-sector marketing communications solutions for this organization. (15) 5. Describe a channel that is highly effective in empowering customers and responding rapidly to customer perspectives. 6. What is your organizations policy/procedure/protocol for maintaining contact with business networks and clients? Answers: 1. The fictional organization I chose is called Deepdipo Technologies. The Company sells electronics which includes smart phones, tablets and personal computers to customers. There are many manufacturers of these products. The products have also gained a wide acceptance by consumers. The customers however need to know the differences between them before purchasing. The divergent media environment would be the best solution for this purpose. The tools and techniques that I propose for the print media are magazines and newspapers. Television and radio would be best for the broadcast media. For electronic media, I would propose videodisks, videotapes, web-pages and CD-ROMs (Mohr and Nevin, 2010). Billboards would be the best media for the display media. These tools and techniques suits the divergent media for the sales of electronics. Once a new electronic has been manufactured billboards would be the best for the display media. Unlike the other types of media, billboards would provide the image of the device from all angles. This will help appeal to the eyes of the intended audience and potential customers. The radio and television provide the best broadcast media as the introduction of new products will reach a wide number of people. Unlike the display media, broadcast media gives the marketer the chance to explain more about the products (Tome and Snoj, 2014). Deepdipo Technologies will use this opportunity to explain to the potential customers why they should purchase their new product and avoid the other products within the market. Web-pages would be important in reaching for generation x and the millennials who are well-known to spend their time in the internet. The websites would provide them with all the information including the images, specs and more explanation about the new devices. My imaginary organization is a taxicab organization. The main task of the organization is to provide transportation to customers using their cabs. Most taxicab organizations have wide areas where they park their cabs and wait for customers to make calls to be picked from certain locations. Other customers wait for any cab that may pass by to request for transport. For those who request cabs by calling the taxicab firms, the organizations send drivers who are in the parking lot to serve those customers. A lot of time is wasted in such a processes since the customers have to wait for the cab without the knowledge of its exact location. In order to make this easier for the customers, I would propose an app that shows the cabs that are on the move. The proposed app would help indicate the cab that is nearby. The customer, the firm management and the drivers will have access to the proposed app. This app will should operate on a majority of phones and on the personal computers in order to increase convenience. From the view of the cabs on the map, the customer can request the driver nearby to pick them. Once the request is made, the driver is immediately notified. If in case the driver is engaged, he can inform the customer to look for another cab. In order to make improvements on the app, when the driver is transporting a customer, he/she clicks on a button that removes him/her temporarily from the map. Once the customer is dropped in their appropriate locations, the driver can then click on a button to place them back on the map. The features of this app are customer-centric because the customer is the one that mainly engages the app. In addition, the app allows the customer not to waste a lot of time waiting for a cab that they are not sure of its location. Also, instead of the customer dealing with individuals at the organization, he/she is able to directly contact the drivers. The ability of the app to only indicate drivers who are not engaged makes it easier for the customer to pick the right driver instantly. 2. A new product does not have any established customers. In this case, everyone is a potential customer for the product. Non-personal communication would be the best marketing communication that that would reach a wide audience. This type of marketing communication does not require the marketing individuals to be in contact with the potential customers, meaning that not many marketers would be required to be on the field. Non-personal marketing communication includes media, events, sales promotions and publicity (Mohr and Nevin, 2010). The organization should use media in order to make most sales. The media should include: magazines and newspapers for print media; television, radio and telephone for broadcast media; wireless, webpages, videotapes, audiotapes for electronic media; and signs, posters and billboards for display media also. Using media, the organization will have the chance to describe and showcase the new product. Images of the new product will be well displayed on the media. The size, color and shape of the product on the media will help create a visual in the minds of the potential customers. Media also provides the opportunity for the marketers to include explanation about the product and appealing messages that would catch the attention of the customers. These messages may be in form of texts or audios. The display and messages in the media will appeal to the customers to purchase the new product. Conferences, sales promotions and events creates the opportunity for the organization and the customers to meet and interact. Media will enable the organization make as many sales as possible whereas conferences, sales promotions and events will provide the opportunity for the organization to collect feedback. 3. Our organization constantly requires different items that require to be supplied. For any items required, our organization contacts the supplies firm in order to get the items with the best market prices. This makes our organization a client to the supplies firm. Basically, our organization is part of the market for the supplies firm. The cross-sector marketing communications solutions that I would propose for the supplies firm would be one that is best for them to communicate with the market. For the supplies firm, I would propose direct marketing. According to Lund and Marinova (2014), direct marketing communication can be in a variety of formats including direct e-marketing, telemarketing, postal mail and point-of-sale (POS) interactions. With direct marketing, the marketer has to directly interact with the client. Interaction can be by voice or face-to-face. Since the supplies firm makes it possible for the client to get anything they require at a fair price, their clients are unlimited because every organization is a potential client. Direct marketing suits this type of organization because products or supplies required can be sourced from different firms and it is the responsibility of the supplies firm to convince the clients why particular sources are better than the others. E-marketing, telemarketing, postal mail and point-of-sale (POS) interactions avails the organization to its client and both can come to an agreement. This proposal has the benefits that the supplies firm meets its clients and the potential clients so as to answer any questions that the clients may have. For instance, a client may want to know what options exist for the items that they require and the differences between the items. Direct marketing would also enhance the partnership between the supplies firm and its clients. Contrary to direct marketing, in the other forms of marketing communication solutions, either party can request for attention from the other and face a disappointment due to failure of a reply. 4. Nonpersonal and personal communication channels have many sub-channels within them. Personal communication channel is described as the communication between persons, but the massage emanates from a specific person. Personal communication can be face-to-face, over telephone, person to audience or through couriers, post, mobile messages or emails. Personal communication does not always empower customers and respond to their perspectives because the persons may not always be available. Nonpersonal communication channel is highly effective in empowering customers and responding rapidly to their perspectives. According to Michman and Harris (2007), nonpersonal channel includes events, atmospheres and media. Media includes broadcast media, print media, display media and electronic media. Events are the occurrences that are designed to communicate to the target audiences and includes conferences, ceremonies and sponsorship events where target audiences are met. The atmosphere is what the companies create within the environments of their offices. Nonpersonal communication highly empowers customers because firms ensure that the message they include in the channels appeal to their needs. The organization of events ensures that customers perspectives are rapidly responded to. According to Michman and Harris (2007), nonpersonal communication channel, especially experiences and events have seen organizations grow since the rapidly respond to customers perspectives. Companies build images of their brands by creating and sponsoring events. Mohr and Nevin, (2010) point out some of the companies that have largely progressed by sponsored events: Visa actively sponsors Olympics; Perrier is a sponsor of most events including sports; Harley-Davidson is a sponsor of the motorcycles rallies that take place annually; and IBM and ATT sponsors art exhibitions and symphony performances. Such sponsored events are part of the non-personal communication channels that rapidly respond to the perspective of customers. Apart from creating events, all the other forms of media capture the attention of the customer instantly. 5. Our organization makes every effort to maintain contact with clients and business networks. The firm has created the culture of making every staff and new employees believe that clients and business networks are the most important things for the success of its businesses. Due to this culture, the policy in our organization is that every client should be treated individually and well. In order to maintain contact, the organization requires every staff to: keep clients informed by making regular communications to update them; be the clients useful resource by providing any information that seems useful to them; be open and honest to clients by avoiding manipulations and cons; meet the agreed deadlines at all times; and to have a partnership vision. Good partnership between the clients and the organizations staff ensures that business networks are maintained. The organization believes that communication is the most essential thing in the life of every individual and not least in business relations and our work. The manager insists that there is a large variety of ways in which one can be in contact with clients. When budgeting, the organization ensures that it allocates a good amount to everything to do with communication. Some of the ways the staff are supposed to keep in touch with the clients includes use of mails, phone calls, social media and even paper mails. It is the duty of the staff to note the most comfortable means of communicating with specific clients. It is also essential that members of the organization make themselves available as possible such that enquiries are promptly responded to. During communication, we are urged to always be open and honest so as to maintain the clients. Communication also helps to create business networks. It is the duty of every employee to create a good relationship with the client through hone st communication at all times. References Lund, D. J., Marinova, D. (2014). Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing. Journal of Marketing, 78(5), 99-118. doi:10.1509/jm.13.0220 Michman, R. D., Harris, L. (2007). The Development of Marketing Channel Communication Models. Journal of Business Communication, 15(1), 29-39 Mohr, J., Nevin, J. R. (2010). Communication Strategies in Marketing Channels: A theoretical perspective. Journal of Marketing, 54(4), 36-51 Tome, D., Snoj, B. (2014). Marketing Communication on Social Networks - Solution in the Times of Crisis. Marketing (0354-3471), 45(2), 131-138.

Harlem Globetrotter free essay sample

The Globetrotters were the creation of Abe Saperstein of Chicago, who took over coaching duties for a team of African-American players originally known as the Savoy Big Five (after the famous Chicago ballroom where they played their early games). At a time when only whites were allowed to play on professional basketball teams, Saperstein decided to promote his new team’s racial makeup by naming them after Harlem, the famous African-American neighborhood of New York City. The son of a tailor, Saperstein sewed their red, white and blue uniforms (emblazoned with the words New York) himself. The lineup in that first game, for which the Globetrotters were paid $75, was Walter Toots Wright, Byron Fat Long, Willis Kid Oliver, Andy Washington and Al Runt Pullins. The Globetrotters won 101 out of 117 games that first season and introduced many Midwestern audiences to a game they had not seen played before. As owner, coach, manager, publicist and sometimes even substitute player, Saperstein worked overtime to book games for his team. We will write a custom essay sample on Harlem Globetrotter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By 1936, they had played more than 1,000 games and appeared in Wisconsin, Minnesota, Iowa, Michigan, Montana, Washington and North and South Dakota. (The Globetrotters didn’t actually play a game in Harlem until the late 1960s. ) Their first national championship appearance came in 1939, when the Globetrotters lost to the New York Renaissance. That same year, the team began to add the silly antics they later became known for, including ball handling tricks and on-court comedic routines. The crowds loved it, and Saperstein told his team to keep up the clowning around, but only when they had achieved a solid lead. In 1948, the Globetrotters earned a new measure of respect by beating the Minneapolis Lakers of the newly established National Basketball Association (NBA). Two years later, the NBA lifted its whites only ban and began to draft black players, forcing Saperstein to compete for his talent. By this time, the Globetrotters were actively touring on the international circuit, playing to audiences in post-war Berlin, Eastern Europe and Russia, among other places; they even performed once for Pope Pius XII in Rome. Some of the Globetrotters who went on to become NBA stars include Wilt Chamberlain, Connie Hawkins and Nat Clifton. After Saperstein’s death in 1966, the team was sold to a group of Chicago businessmen for $3. 7 million; they later sold it to Metro Media for $11 million. Reaching the height of their fame in the 1970s, the Globetrotters began to lose fans during the next decade, after the departure of such longtime stars as Meadowlark Lemmon. In 1985, Olympic gold medalist Lynette Woodard became the first female Globetrotter. Over the years, the Harlem Globetrotters have played in more than 115 countries in front of 120 million fans. They have been the subject of two feature films and numerous television shows, including two animated series in the 1970s. In honor of their entertainment value, the team was awarded a star on the Hollywood Walk of Fame and made the subject of a permanent exhibit at the Smithsonian Institute. Their pioneering history and considerable athletic skill over the years was honored in 2002, when they were inducted into the Basketball Hall of Fame.

Postmodern Culture essays

Postmodern Culture essays One cannot begin to discuss postmodern culture without first looking at what is known as the Modern movement. Modernism was a shift in thought with regards to the arts. This movement, which includes music, literature, the visual arts, and drama, rejected the old Victorian standards of art. How each form was made was at the basis of the Modern movement. This included how poetry was written, how paintings were created. Modernism tended to emphasize a random collage of ideas and materials, instead of narrow, clear-cut points of view. Perhaps one of the most recognizable figures of the Modern movement is Pablo Picasso. In late 1906, Picasso started to paint in a truly revolutionary manner. Picasso began to express his art in strongly geometrical terms. These painting are the beginnings of Cubism. In the initial stage, known as Analytical Cubism, objects were deconstructed into their components. In some cases, this was a means to depict different viewpoints simultaneously; in other works, it was used more as a method of visually laying out the FACTS of the object, rather than providing a limited mimetic representation. The aim of Analytical Cubism was to produce a conceptual image of an object, as opposed to a perceptual one. At its height, Analytical Cubism reached levels of expression that threatened to pass beyond the comprehension of the viewer. (Artchive.com 2001). Another pioneer of the Modern movement was William Faulkner. In his writings, Faulkner moved boldly away from rigidly constructed third-person narratives and wrote stories, which were narrated with multiple points of view. Faulkner, a Nobel Prize winner, is considered by many critics as one of the greatest American writers of the twentieth century. Faulkner is best known for his meandering, typically southern mode of narration, with a modernist sense of rupture, scrambled chronology. ...

Innovative E-Businesses Essay Example | Topics and Well Written Essays - 2250 words

Innovative E-Businesses - Essay Example The businesses services can be reached out of borders. The world has transformed into a global village and everyone has equal chances of accessibility to the services and products provided online. There are many e-businesses that have gained a sound reputation on the basis of their innovative strategies and internet related businesses processes. The businesses working online are many in number such as Google.com, Amazon.com, Wikipedia.org, Macromedia.com, Sourceforge.net, Postcast.com, Morgagebundles.com, Esure.com, Ebay.com and many more. This paper investigates four e-businesses in terms of their innovative strategies, business procedures and future strategies. The e-businesses included in this paper are Wikipedia.org, Sourceforge.net, Esure.com and Podcast.com. Wikipedia.org is an innovative e-business that is very successful online as we can see the website so often while searching any content online. Wikipedia is a free encyclopaedia that accommodates the internet users with all kind of information that is available online. The business has a wide range of content availability and is accessed by millions of people on monthly basis (Wikipedia 2009). The business allows the participation of the users in the improvement and betterment of the published content. The users are allowed to edit the content if they find anything wrong or erroneous. According to Wikipedia, Wikipedia is an offshoot of Nupedia, which allowed only the qualified writers to contribute their work online with the company but the content contribution was quite sluggish (Wikipedia 2009). However, with the foundation of Wikipedia, the content contribution improved to an extensive extent. Now, thousands of people contribute their knowledge with Wikipedia and the readers of Wikipedia on daily basis. The content that is published gains perfection and reliability with the passage of time as people discuss over it, edit it continuously and make it more reliable with their continuous efforts (Wikipedia 2009). User participation is a bold step taken by the organization and is one of the innovative strategies adopted by the organization. For writing articles voluntarily, the users are not restricted to have certain age limits or qualifications. Anyone can contribute in this writing encyclopaedia. Any information or content that is substandard or erroneous by any means is removed. The website is accessed all over the world due to which, it can be used by multicultural and multilingual people. By keeping this fact into mind, the organization has adopted an innovative strategy of provision of content in many languages due to which, it is liked to a great extent by people of different origins, cultures and speaking different languages. All the content available on Wikipedia can be seen in more than two sixty languages that is not a negligible total (Wikipedia 2009). Wikipedia is accessed daily for accessing and sharing knowledge. The content that is published on Wikipedia is interlinked or cross referenced (Wikipedia 2009). While reading the content displayed on Wikipedia, the users can find many links in between that take them to more descriptions regarding the content items. Wikipedia is a rich resource of information and content that accommodates its users to be writers, editors, readers and knowledge sharers. Wikipedia is

Employment and Law of Tort Essay Example | Topics and Well Written Essays - 500 words

Employment and Law of Tort - Essay Example In our scenarios, it is seen that the first case deals with the aspect of tort law dealing with emotional distress caused by the employer. It must be noted that in order to establish the occurrence of intentional emotional distress, the plaintiff or the person inflicting the tort should show any of the four patterns as indicated by Biotech.law.lsu.edu (1983) Moving onwards to the second scenario, a trick played by the chef resulted in physical injury to the cashier thus breaking his wrist. This is a clear example of assault and battery. Stender and Steele (2009) mention in their study that according to the Restatement (Second) of Torts  § 18 (1965), â€Å"one is subject to liability for battery if: (a) he acts intending to cause a harmful or offensive contact with the person of the other or a third person, or an imminent apprehension of such a contact; and (b) a harmful contact with the person of the other directly or indirectly results†. Bestattorneysonline.com (2012) describes the tort of assault as the fear of the plaintiff whereby he is of the idea that the defender might cause him physical harm. In other words, the injury has not been inflicted but rather a threat has been made or action showing the intention of causing hurt has been done. On the other hand, battery is labeled as the harmful act itself, i.e. the injury has been inflicted with direct and intentional force to cause harm or damage to another person. Bestattorneysonline.com (2012)  Legal Articles - What is the Difference Between Assault and Battery? [online] Available at: http://www.bestattorneysonline.com/articles/makhsudul-islam/what-is-the-difference-between-assault-and-battery/368/ [Accessed: 17 Dec

Modern Indian Religions Research Paper Example | Topics and Well Written Essays - 750 words

Modern Indian Religions - Research Paper Example Ambedkar, emphasizes the role of God in religion and its influence in bringing social changes and hence laying the foundation for an egalitarian society. B.R. Ambedkar, pioneered and demanded for a revolutionary change in the caste system by fighting for equal rights for India's lower classes - known as the untouchables. Post independence he drafted the Indian Constitution and defended the ethnic and religious minorities by advocating their rights and reserving a secure place for them in the society through quotas, ensuring them government jobs and thus laying a foundation of social equality. He inspired the Dalit Buddhism movement in India with a view to eradicate the biased treatment meted out to the social outcasts on the basis of their religion. It led to mass conversions among the lower classes who converted to Buddhism. He spearheaded the first Dalit movement in the Indian state of Maharashtra and launched efforts and programs to eradicate illiteracy among the Dalits, by settin g up newspapers and establishing political parties to support the cause. He also contributed in campaigning for acquiring religious rights for the Dalits and played a key role in lifting the ban which prohibited the Dalits from entering Hindu places of worship. This paper on modern Indian religions discusses the impact and influence of Dalit Buddhism in bridging the gap between the higher castes and the lower castes / the untouchables i.e. the Dalits.... Although Dalit Buddhism was a new religion introduced by Ambedkar the fundamental principles were borrowed and based on Buddha's preaching. According to Ambedkar the Dalits were not Hindus, and hence he embraced Buddhism which is silent on the existence of god. Dalit Buddhism is based on this lack of denial or acknowledgement of the concept of god, since it is perceived as an attempt to rationalize the concept of god. Thus, Buddhism is often described as a theist religion rather than an atheist one. The Tibetans view the Dalai Lama as a reincarnation of Buddha - the god, and in the same vein, the Dalits in India view Ambedkar - their savior as reincarnation of god (Karunyakara, 2002). Dalit Buddhism was founded as a means of liberating the oppressed and socially outcast people in India from the clutches of Hinduism. Buddhism as a religion offers the freedom to the modern Indian society to embrace equality and respond to the challenges posed by a highly hegemonic Hindu - Brahmin socie ty. In a society where casteism is rampant and there is an apparent bias / prejudice against the Dalits, Buddhism offers an opportunity to the Dalits to reconstruct their own cultural world, which reinstates the values, beliefs, and ideals relevant to the Dalits in a Hindu dominated society (Ambedkar, 1980). Impact of religion in building an egalitarian society: Religion plays a key role in social and political aspects in India. Hindu Brahmins assume positions of greater significance in the socio-cultural spheres of life while teh Dalits are treated as outcasts and suffer great injustice across various sectors in the society. Dr. Ambedkar, through the introduction of Dalit Buddhism