The Study On The Tri Fold Model - 1192 Words

As one takes on the task of working with those who have an addiction problem we come to the realization that it is multi-dimensional and affects them in various aspects of their lives. The individual can be affected in a physical, emotional and spiritual ways. This aspect is called the Tri-Fold Model or some call it the Biopsychosocial approach. By using this approach, the professional will take into account all different aspects of the addiction and how it is affecting the client. A complete recovery must encompass every facet of life, because each and every aspect of life is deeply affected by addiction (Journey Malibu website, 2016, para. 1). The two individuals that I have chosen to talk about is that of Amy and Joe. Amy is a 53-year-old woman who is Caucasian, has children, a stable job and is financially secure. Alcohol has taken over her family, work, personal life and social life. The drinking has been a part of her day whether it is with her co-workers or drinking by herself within the home. Amy does not have a support system and she no longer any and close female friends that she can confide in. The alcohol consumption is being used to cover up all of her dysfunctions within her life. Joe is the other individual that I have chosen to talk about. He is a 62-year-old male who is a homosexual and has a problem with alcohol addiction. The alcohol has consumed his life since he was 16 years old. Jeff has a stable job as a professor of biology and lives a comfortableShow MoreRelatedNeph Case Study1070 Words   |  5 Pagescofactor binding motif as well as â€Å"YxxMxxxK† catalytic motif.17 FabV homologues have conserved Y-X8-K catalytic motif. Superposition of the active site of FabI and FabV indicated that they have similar active site architecture.16 However, previous studies revealed that triclosan binds FabV with lower affinity.17,21 Based on the scaffold of triclosan, a number of potent inhibitors have been developed, and as part of an effort, the complex structures of FabV with its inhibitors have been also determinedRead MoreThe Response Of Intervention ( Rti ) Process Is A Multi Layered Tier Educational Model1069 Words   |  5 Pages Introduction The response to intervention (RtI) process is a multi-layered tier educational model in which students receive high-quality instruction according to their specific academic and behavioral needs through teacher-directed instruction (Cakiroglu, 2015). In many schools, how students with learning disabilities are identified for RtI is quickly becoming a debatable topic of interest. The typical process used to determine RtI eligibility is extensive; teachers must exercise fidelityRead MoreThe Prevalence And Incidence Of Type 2 Diabetes Essay1664 Words   |  7 Pagescomplication were ranging between $1,700 and $2,100. The cost increased when the BMI and complications increased. Cardiovascular complications such as angina and MI were each associated with 60 –90% increases in cost. Dialysis increases the cost by 11-fold (Brandle et al., 2003). The incidence of diabetes is alarming. About 1.4 million Americans are diagnosed with diabetes every year (American Diabetes Association, 2010). Add to this, approximately two out of every five Americans will develop type 2Read MoreMice In Mice1321 Words   |  6 Pagespreference testing, and were sacrificed approximately one week later upon confirmation of estrus and tissue was taken for mast cell visualization. In the third group, serum was collected from 8-week-old mice that underwent no additional testing for this study. Neonatal maternal separation Pregnant dams (Charles River, Wilmington, MA) were delivered to the animal facility during the last week of gestation. On postnatal days 1-21, NMS litters were removed and placed en masse into clean glass beakers, containingRead MoreBiopsychosocial Model Essay1381 Words   |  6 Pages The biopsychosocial model is a combination of biology (body) and social, psychological (mind, and community (social). The biopsychosocial model provided a holistic approach to medicine. The biopsychosocial approach systematically considers biological, psychological and social factors and their complex interactions understanding healthcare, illness and health care delivery. (https://www.urmc.rochester.edu/medialibraries/urmcmedia/education/md/documents/biopsychosocial-model-approach.pdf) BiologicalRead MoreCommon Genomic Variation Alone Cannot Account for Complex Traits2166 Words   |  9 Pagesfirst genome-wide association study (GWAS) in 2005, it has become increasingly evident that common genomic variation alone cannot account for complex traits (3). While GWAS’ have helped understand certain traits and diseases, most studies have linked sequence-variation to only 1.1-1.5 fold increase in risk (3-5). Pursuit of the missing heritability has taken the form of both utilization of next-generation sequencing to uncover rare variation and more recently, studies of epigenetic regulation (4Read MoreBangladeshs Trade Barriers in Global Perspective - a Comparative Analysis11770 Words   |  48 PagesDr Raihan got especial treat as it is current and relates to Bangladesh. Then Bangladesh’s progress of trade with SAFTA countries and other major trading partners were discussed. Later a trade barrier index was constructed, replicating Dr Raihan’s model an d using most recent dataset, considering only the import to Bangladesh from SAFTA countries and other major trading partners. It is found that Bangladesh is gradually opening up her market. However, it would be of great interest to Bangladesh toRead MoreAtopic Dermatitis ( Ad )3291 Words   |  14 PagesAtopic dermatitis (AD) is a chronic pruritic, inflammatory skin disease caused by various factors. The prevalence of AD has increased 2-3 fold during the past three decades in all over the world (1). A hallmark of AD is dry itchy skin, due at least in part to defects in skin genes that are important for maintaining the barrier function of the skin (2). The pathogenesis of AD is a complex mechanism. Environmental house dust mite allergen such as Dermatophagoides farinae (DfE) causes AD in human (3)Read MoreQuetiapine Research Papers5266 Words   |  22 Pageseffect of quetiapine on GABAergic neuron is associated with the prevention of anxiety-like behaviors in aging mice after long-term treatment Authors Abstract Previous studies have demonstrated that quetiapine (QTP) may have neuroprotective properties; however, the underlying mechanisms have not been fully elucidated. In this study, we identified a novel mechanism by which QTP increased the synthesis of ATP in astrocytes and protected GABAergic neurons from aging-induced death. In 12-month-old miceRead MoreThe Doctrine Of The Trinity9485 Words   |  38 Pagesfaithful descriptions of both the economic and immanent dynamics of Trinitarian life. Work will be done to compare and contrast the â€Å"psychological model† of the Trinity with the â€Å"social model† to discover the strengths and weaknesses of each. Exploration of the theology of Jan Van Ruusbroec and Jonathan Edwards will highlight an alternative â€Å"hybrid model.† Global perspectives on the Trinity will illumine Western predispositions and encourage widened cultural perspectives that might further animate

Four General Types of Measurement - 867 Words

There are four general types of measurement scales: sorting, ranking, rating, and categorizing (Cooper amp; Schindler, 2006). The data collected by the survey team at Insuratel used a rating scale. The surveys where used to measure employee job satisfaction across departments. The Likert Scale was used to collect the data for all the questions in the survey. The questions asked in the survey studied the attitudes of the employees and their satisfaction. The surveys provided valuable feedback and determined that most of the employees are satisfied with their jobs at Insuratel. The study also suggests that employees don’t have a strong opinion about support from upper level management. Nominal and ordinal measurement scales are used to†¦show more content†¦References Cooper, D. R. amp; Schindler, P. S. (2006). Business research methods (9th ed.). Boston: McGraw-Hill/Irwin. Lind, D., Marchal, W., amp; Wathen, S. (2008). Statistical techniques in business and economics (13th ed.). Boston: McGraw-Hill/Irwin. Maliakal, L. (2010). Absenteeism in the workplace, Retrieved on July 25, 2010 from http://www.Buzzle.com Reeves, T.C.(2000). Alternative assessment approaches for online learning environments in higher education, Journal ofShow MoreRelatedMeasurement Scales Paper892 Words   |  4 PagesMeasurement Scales Paper Measurement in Analysis can take on many forms, but in this case, these come in the form of questionnaires. A questionnaire when not done correctly may not be able to obtain the information in which the corporation may be seeking. There are in general four categories that these fall into. Categorically, these include Nominal, Ordinal, Interval and Ratio Numbers. The essential goal of this author is to explain to the utmost of authority of how these fit into questionnairesRead MoreBalanced Scorecard Process and Overview626 Words   |  3 Pagesthat helps organizations translate strategy into performance. In general the BSA (Balanced Scorecard Approach) allows for a clear strategic and tactical directions for the organization, retains financial measurements in a summation along with their links to performance, and highlights an important and robust measurement system that links and integrates customers, stakeholders, processes, resources, and performance into single measurement strate gy. Analysis- Traditionally, the BS approach is a set ofRead MoreFour Types of Measurement Scales704 Words   |  3 PagesIntroduction There are four measurement scales, or types of data, nominal, ordinal interval and ratio. These four measurements are simple ways to categorize different types of variables. This paper will discuss the usage of each scale. Nominal Nominal scales are the most commonly used in marketing research. Nominal scales are used for labeling variables, without any quantitative value. In fact, Nominal scales could be called â€Å"labels†. Nominal are categories with numbers assigned to themRead MoreWorking With Complex Business Environment1420 Words   |  6 PagesTo cope with complex business environment, all companies need measurement and management tool to evaluate and control operations. Bernard Marr (2013) a leading business and data expert believe that if management tools are properly used they can be powerful enablers of changes and actions in companies. Currently, the world’s six most widely used management tools are as follows:Strategic Planning, Customer Relationship Management, Employee Engagement Surveys, Benchmarking, Outsourcing and BalancedRead MoreStatistics in Business663 Words   |  3 Pagestests. Types and Levels of Statistics Even though statistics is general term, there are still two different types of statistics, which includes descriptive statistics that consist of methods for organizing, displaying, and describing data through the use of tables, graphs, and summary measures (Gunning, n.d.). The second type of statistics is inferential statistics, which is a process of describing the population based on the sample results (Gunning, n.d.). Aside from the two main types of statisticsRead MoreThe Scales Of Measurement, Ordinal Scale, Interval And Ratio1287 Words   |  6 PagesIn this write up, the different scales of measurement, nominal scale, ordinal scale, interval and ratio are discussed, including examples of test types that would usually employ them. Also, measures of central tendency, and measures of variability and their effect on test suitability are addressed in the second half of this piece. The Four Scales of Measurement Scales of measurement defines a framework wherein numbers are assigned to objects based on a set of rules (Thorndike Thorndike-ChristRead MorePsy 315 Essay1127 Words   |  5 Pages4, 0,1, 4, 3, 4, 2, 1 Mean =42/20 =2.1 Meidan = 2 Mode= 1 and 4 2. Based on the scale of measurement for each variable listed below, which measure of central tendency is most appropriate for describing the data? a. The time (in years) it takes a sample of students to graduate college (Mean) b. The blood type (e.g., Type A, B, AB, O) of a group of participants (Mode) c. The rankings of college undergraduate academic programs (Mean) ChapterRead MoreExecutive Summary for Accounting622 Words   |  3 Pagesvalue for a customer, e.g., everything associated with a product or product line. Value streams tend to include the work of many functional areas such as product design, production, marketing, sales, distribution, and cash collection. Metrics or measurements are created for each value stream. Some examples used by Watlow Electric include: safety (case incident rate), quality (defects per million), delivery (on-time to promise percentage), cost (sales per full-time equivalent), and inventory (days ofRead MoreQuestions On A Psychological Test949 Words   |  4 PagesMidterm Megan Adams Short Answers The 25 questions below are worth 3 points each. 1. During World War II the U. S. Office of Strategic Services ( OSS), a predecessor to today’s Central Intelligence Agency ( CIA), used a variety of procedures and measurement tools— psychological tests among them— in selecting military personnel for highly specialized positions involving espionage, intelligence gathering, and the like. Why aren’t these methods used today? 2. What is a psychological test? A psychologicalRead MoreThe, Or Involuntary Musical Imagery1473 Words   |  6 Pagesafter listening to it 6 times, or the estimated amount of times the song has been listened to. This was measured by the amount of earworm episodes and their length of time. Previous research has outlined potential parallels of INMI and other memory types, or perhaps an association on tempo recollection of an earworm and the sensorimotor system . Previous research A previous published experiment Tracking the Tempo of Involuntary Musical Imagery in Everyday Life has introduced new ways to research

Soccer Symbol Free Essays

Anas Salem Professor Michele Jelley 9/21/10 English Comp 101 Hidden Effects of Soccer Eduardo Galeano reflects upon one of, if not the most popular sport in â€Å"Soccer Is Everything. † He calls soccer â€Å"a powerful symbol, a great mystery. † The message that Galeano is trying to convey is that soccer is not just a sport anymore, it is much more than that. We will write a custom essay sample on Soccer Symbol or any similar topic only for you Order Now The reason is that soccer has affected individuals, groups, countries, cultures, and religion by unification because of its popularity and the diversity of its fans. First, Galeano says that soccer can affect individuals and groups.He explains how many who felt they have no place in the world found shelter through playing soccer, this happening at a time where suicide among the youth was at its highest rate in the world. Second, today it is obvious to see and notice how soccer affects countries. It does not matter how powerful or weak a country may be, Galeano says that when it comes to soccer, the rarest of events does happen, for example an Arab team to become the Israeli champion, or a country in war, Iraq, to make it to the semi finals.Thirdly, soccer has affected culture and religion. Galeano says soccer re-established bonds of solidarity broken by the culture of alienation dominant in today’s world. Also, while some saw women’s team as a source of pride for their country, it had an effect on people practicing the religion Islam, because Muslim men were against the idea of women playing soccer. Many did not allow or want it because the outfits the women wore revealed parts of the body that as a Muslim woman should be covered.And some Muslim men just accepted it to save their families from poverty. In conclusion, the message that Galeano is trying to convey when he calls soccer â€Å"a powerful, a great mystery,† is that soccer, which was just a sport, now has and continues to unify, shelter, surprise, and affect a majority of the population. Who would of thought a physical sport, can affect your life in ways you couldn’t imagine and become such a powerful symbol. How to cite Soccer Symbol, Papers

Marketing Communication

Questions: 1. Choose an organization. Write a proposal for the creation of tools and techniques that are suitable within a divergent media environment in relation to the chosen organization. 2. Create a proposal for a customer-centric app for an imaginary organization. Explain how the features of this app are customer-centric. Where possible, collaborate with an expert to verify the viability of the features. 3. An organization wants to develop marketing communications in order to promote the launch of a new product with the aim of making as many sales as possible, as well as having the opportunity to gather customer feedback on the new item. Describe your recommendation for a tool/technique that is fit for this purpose. 4. Choose an organization. This may be a well-known or one where you are a client. Make a proposal for a cross-sector marketing communications solutions for this organization. (15) 5. Describe a channel that is highly effective in empowering customers and responding rapidly to customer perspectives. 6. What is your organizations policy/procedure/protocol for maintaining contact with business networks and clients? Answers: 1. The fictional organization I chose is called Deepdipo Technologies. The Company sells electronics which includes smart phones, tablets and personal computers to customers. There are many manufacturers of these products. The products have also gained a wide acceptance by consumers. The customers however need to know the differences between them before purchasing. The divergent media environment would be the best solution for this purpose. The tools and techniques that I propose for the print media are magazines and newspapers. Television and radio would be best for the broadcast media. For electronic media, I would propose videodisks, videotapes, web-pages and CD-ROMs (Mohr and Nevin, 2010). Billboards would be the best media for the display media. These tools and techniques suits the divergent media for the sales of electronics. Once a new electronic has been manufactured billboards would be the best for the display media. Unlike the other types of media, billboards would provide the image of the device from all angles. This will help appeal to the eyes of the intended audience and potential customers. The radio and television provide the best broadcast media as the introduction of new products will reach a wide number of people. Unlike the display media, broadcast media gives the marketer the chance to explain more about the products (Tome and Snoj, 2014). Deepdipo Technologies will use this opportunity to explain to the potential customers why they should purchase their new product and avoid the other products within the market. Web-pages would be important in reaching for generation x and the millennials who are well-known to spend their time in the internet. The websites would provide them with all the information including the images, specs and more explanation about the new devices. My imaginary organization is a taxicab organization. The main task of the organization is to provide transportation to customers using their cabs. Most taxicab organizations have wide areas where they park their cabs and wait for customers to make calls to be picked from certain locations. Other customers wait for any cab that may pass by to request for transport. For those who request cabs by calling the taxicab firms, the organizations send drivers who are in the parking lot to serve those customers. A lot of time is wasted in such a processes since the customers have to wait for the cab without the knowledge of its exact location. In order to make this easier for the customers, I would propose an app that shows the cabs that are on the move. The proposed app would help indicate the cab that is nearby. The customer, the firm management and the drivers will have access to the proposed app. This app will should operate on a majority of phones and on the personal computers in order to increase convenience. From the view of the cabs on the map, the customer can request the driver nearby to pick them. Once the request is made, the driver is immediately notified. If in case the driver is engaged, he can inform the customer to look for another cab. In order to make improvements on the app, when the driver is transporting a customer, he/she clicks on a button that removes him/her temporarily from the map. Once the customer is dropped in their appropriate locations, the driver can then click on a button to place them back on the map. The features of this app are customer-centric because the customer is the one that mainly engages the app. In addition, the app allows the customer not to waste a lot of time waiting for a cab that they are not sure of its location. Also, instead of the customer dealing with individuals at the organization, he/she is able to directly contact the drivers. The ability of the app to only indicate drivers who are not engaged makes it easier for the customer to pick the right driver instantly. 2. A new product does not have any established customers. In this case, everyone is a potential customer for the product. Non-personal communication would be the best marketing communication that that would reach a wide audience. This type of marketing communication does not require the marketing individuals to be in contact with the potential customers, meaning that not many marketers would be required to be on the field. Non-personal marketing communication includes media, events, sales promotions and publicity (Mohr and Nevin, 2010). The organization should use media in order to make most sales. The media should include: magazines and newspapers for print media; television, radio and telephone for broadcast media; wireless, webpages, videotapes, audiotapes for electronic media; and signs, posters and billboards for display media also. Using media, the organization will have the chance to describe and showcase the new product. Images of the new product will be well displayed on the media. The size, color and shape of the product on the media will help create a visual in the minds of the potential customers. Media also provides the opportunity for the marketers to include explanation about the product and appealing messages that would catch the attention of the customers. These messages may be in form of texts or audios. The display and messages in the media will appeal to the customers to purchase the new product. Conferences, sales promotions and events creates the opportunity for the organization and the customers to meet and interact. Media will enable the organization make as many sales as possible whereas conferences, sales promotions and events will provide the opportunity for the organization to collect feedback. 3. Our organization constantly requires different items that require to be supplied. For any items required, our organization contacts the supplies firm in order to get the items with the best market prices. This makes our organization a client to the supplies firm. Basically, our organization is part of the market for the supplies firm. The cross-sector marketing communications solutions that I would propose for the supplies firm would be one that is best for them to communicate with the market. For the supplies firm, I would propose direct marketing. According to Lund and Marinova (2014), direct marketing communication can be in a variety of formats including direct e-marketing, telemarketing, postal mail and point-of-sale (POS) interactions. With direct marketing, the marketer has to directly interact with the client. Interaction can be by voice or face-to-face. Since the supplies firm makes it possible for the client to get anything they require at a fair price, their clients are unlimited because every organization is a potential client. Direct marketing suits this type of organization because products or supplies required can be sourced from different firms and it is the responsibility of the supplies firm to convince the clients why particular sources are better than the others. E-marketing, telemarketing, postal mail and point-of-sale (POS) interactions avails the organization to its client and both can come to an agreement. This proposal has the benefits that the supplies firm meets its clients and the potential clients so as to answer any questions that the clients may have. For instance, a client may want to know what options exist for the items that they require and the differences between the items. Direct marketing would also enhance the partnership between the supplies firm and its clients. Contrary to direct marketing, in the other forms of marketing communication solutions, either party can request for attention from the other and face a disappointment due to failure of a reply. 4. Nonpersonal and personal communication channels have many sub-channels within them. Personal communication channel is described as the communication between persons, but the massage emanates from a specific person. Personal communication can be face-to-face, over telephone, person to audience or through couriers, post, mobile messages or emails. Personal communication does not always empower customers and respond to their perspectives because the persons may not always be available. Nonpersonal communication channel is highly effective in empowering customers and responding rapidly to their perspectives. According to Michman and Harris (2007), nonpersonal channel includes events, atmospheres and media. Media includes broadcast media, print media, display media and electronic media. Events are the occurrences that are designed to communicate to the target audiences and includes conferences, ceremonies and sponsorship events where target audiences are met. The atmosphere is what the companies create within the environments of their offices. Nonpersonal communication highly empowers customers because firms ensure that the message they include in the channels appeal to their needs. The organization of events ensures that customers perspectives are rapidly responded to. According to Michman and Harris (2007), nonpersonal communication channel, especially experiences and events have seen organizations grow since the rapidly respond to customers perspectives. Companies build images of their brands by creating and sponsoring events. Mohr and Nevin, (2010) point out some of the companies that have largely progressed by sponsored events: Visa actively sponsors Olympics; Perrier is a sponsor of most events including sports; Harley-Davidson is a sponsor of the motorcycles rallies that take place annually; and IBM and ATT sponsors art exhibitions and symphony performances. Such sponsored events are part of the non-personal communication channels that rapidly respond to the perspective of customers. Apart from creating events, all the other forms of media capture the attention of the customer instantly. 5. Our organization makes every effort to maintain contact with clients and business networks. The firm has created the culture of making every staff and new employees believe that clients and business networks are the most important things for the success of its businesses. Due to this culture, the policy in our organization is that every client should be treated individually and well. In order to maintain contact, the organization requires every staff to: keep clients informed by making regular communications to update them; be the clients useful resource by providing any information that seems useful to them; be open and honest to clients by avoiding manipulations and cons; meet the agreed deadlines at all times; and to have a partnership vision. Good partnership between the clients and the organizations staff ensures that business networks are maintained. The organization believes that communication is the most essential thing in the life of every individual and not least in business relations and our work. The manager insists that there is a large variety of ways in which one can be in contact with clients. When budgeting, the organization ensures that it allocates a good amount to everything to do with communication. Some of the ways the staff are supposed to keep in touch with the clients includes use of mails, phone calls, social media and even paper mails. It is the duty of the staff to note the most comfortable means of communicating with specific clients. It is also essential that members of the organization make themselves available as possible such that enquiries are promptly responded to. During communication, we are urged to always be open and honest so as to maintain the clients. Communication also helps to create business networks. It is the duty of every employee to create a good relationship with the client through hone st communication at all times. References Lund, D. J., Marinova, D. (2014). Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing. Journal of Marketing, 78(5), 99-118. doi:10.1509/jm.13.0220 Michman, R. D., Harris, L. (2007). The Development of Marketing Channel Communication Models. Journal of Business Communication, 15(1), 29-39 Mohr, J., Nevin, J. R. (2010). Communication Strategies in Marketing Channels: A theoretical perspective. Journal of Marketing, 54(4), 36-51 Tome, D., Snoj, B. (2014). Marketing Communication on Social Networks - Solution in the Times of Crisis. Marketing (0354-3471), 45(2), 131-138.